It started selling a wider variety of clothing than it had before, but had little success.

Plus Size Clothing

Unlike traditional clothing, plus size clothing is a style of clothing designed for people who are above the average clothing size.


Despite the rising rate of obesity, the plus size clothing market is still growing. The industry is estimated to be worth $48 billion in 2019. The largest share of the market belongs to North America. 


It's important to understand that there are many different applications of plus size clothing, and a lot depends on the industry.


Asia Pacific is the fastest growing region of the plus size clothing market. This is attributed to the increase in the average caloric intake per individual.

What Is Plus Size Clothing?


The growing population of obese people in this region is expected to fuel market growth during the forecast period.


Some of the most important are increasing body positivity, the rising demand for swimwear and jeans, and the convenience of online shopping.


There are many factors driving the growth of the plus size clothing market. In addition, consumers are increasingly looking for clothes that are more representative of their body types.


In addition, a survey conducted by the World Health Organization (WHO) found that approximately 1.9 billion people worldwide were overweight or obese.


According to the survey, the total number of overweight or obese individuals is predicted to rise to more than 1 billion by 2021. The plus size clothing market is projected to expand at a CAGR of 7.1% between now and 2022. This is largely due to an increase in the adolescent population. 

Another major factor driving the market is the increasing rate of sugar consumption. This is a result of a number of factors, including adolescent obesity, increased calorie consumption, and a hectic lifestyle. 


The biggest segment of the plus size clothing market is the premium category. This category of clothing is usually characterized by higher-quality garments, long-lasting garments, and high-priced merchandise. This segment is also projected to experience the highest growth during the forecast period. 


These factors are creating new opportunities for brands to grow in the plus size clothing market.  This figure reflected a 2.4 % annual growth rate between 2012 and 2017.